GET CROC’ED UP GET CROC’ED UP GET CROC’ED UP
06 GET CROC’ED UP
campaign // art direction // layout
‘Get Croc’ed Up’ is a concept campaign that I’ve developed for Crocs Australia in attempt to shift the brand’s target audience to a more fashionable and trendy crowd, especially those who are in their young adult years. The playful and edgy concept is inspired by the state of messiness after a big night out (as we can all relate), hence why all the clogs in the campaign are warped in odd and unnatural shapes.
![](https://freight.cargo.site/t/original/i/e0af92e704aa75b253551b83360a22f7a2797289b57cdb72704bd473c843bcdc/crocs2.png)
![](https://freight.cargo.site/t/original/i/0ad14b4bc3f1292b8253387be908053eb15355ba89bc96cda2accba662096771/CROCS-POSTERS-FINAL-01.png)
![](https://freight.cargo.site/t/original/i/baaad2b24629bd646be6b74d8fa89f8c5ad3e3426edd76303272efdaf7358ca5/CROCS-POSTERS-FINAL-02.png)
![](https://freight.cargo.site/t/original/i/7af5d3f89ebed20e4c1288b73ae17db62c9fadacb74470ac5efa578a56ab5e13/CROCS-POSTERS-FINAL-03.png)
![](https://freight.cargo.site/t/original/i/cec42dcb36a71c666606ab9680841299708ec8969917e7ef2227518bd45fe0dc/subway-bilboard-mockup.gif)
![](https://freight.cargo.site/t/original/i/03dd2661bcd25e0a54e7bc52abe689d8e608c8170f2e81618be36519b67f03fe/gif-thingy.gif)
![](https://freight.cargo.site/t/original/i/03dd2661bcd25e0a54e7bc52abe689d8e608c8170f2e81618be36519b67f03fe/gif-thingy.gif)
![](https://freight.cargo.site/t/original/i/f644e1491f575f807662b9e122225eea097dec8d6d589c4cb75497d91774aac2/CROCS-INSTA-SQUARE-1.gif)
![](https://freight.cargo.site/t/original/i/e496a41baba53df111d25a95fc7de27dcd8f65ece83a7adb14ca94bac83134b8/CROCS-INSTA-SQUARE-2.gif)
![](https://freight.cargo.site/t/original/i/b7a480c9d38ad46b3ea2f3fffd3c3c72a6f3b069dc1e5326bfd5338026a01a4c/CROCS-INSTA-SQUARE-3.gif)
![](https://freight.cargo.site/t/original/i/2f9166e57e5f1bf759ebb35830b8e96ed60b13046c90e6763b8607ece9d40e5b/CROS-rollout-01.png)
![](https://freight.cargo.site/t/original/i/2a867ded6eefcfc48f795e1849f875909648d76851ed266100c4103fd1d7ca2e/PAPER-BAG.png)
![](https://freight.cargo.site/t/original/i/2a867ded6eefcfc48f795e1849f875909648d76851ed266100c4103fd1d7ca2e/PAPER-BAG.png)
![](https://freight.cargo.site/t/original/i/eff4a259fd56c9f54c07b4cc6be2d7114541999b8c7924535ece123729f7676c/CROCS-SHOE-BOX.png)