GET CROC’ED UP GET CROC’ED UP GET CROC’ED UP
06 GET CROC’ED UP
campaign // art direction // layout
‘Get Croc’ed Up’ is a concept campaign that I’ve developed for Crocs Australia in attempt to shift the brand’s target audience to a more fashionable and trendy crowd, especially those who are in their young adult years. The playful and edgy concept is inspired by the state of messiness after a big night out (as we can all relate), hence why all the clogs in the campaign are warped in odd and unnatural shapes.